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PARISOMA Partner: Cort Tafoya on Google Analytics: Insights vs Reporting
by PARISOMA Partner

2015-09-23 google, analytics, partners

Somewhere in the world a digital marketer is telling their boss, “We get 3200 visits (⅔ of our total traffic) a month from Google but the bounce rates are 72%. Also we keep getting the same amount of referral traffic each month. And our AdWords conversions have been slowly dropping.” Let’s congratulate this person on re-vomiting aggregate data. This information is literally nothing - it’s just a report. It is at best the first step toward actually using data for good - and when I say using data for good I mean using data to make more money.

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FEATURED PARTNER: Tiago Forte on Productivity by Design
by PARISOMA Partner

2015-09-22 design thinking, events, partners

In the past, organizations managed change through top-down strategies: new policies and procedures, structured planning processes, and redrawn organizational charts were typical responses. But we’ve reached an inflection point, and organizational transformation is no longer fast enough or deep enough to cope with the pace of change. What we need now is individual transformation.

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The Future of Agriculture, Part One: Hardware, IoT, and Big Data
by Pierre Letoublon

2015-09-15 events, agtech, food, iot, hardware

The face of agriculture is changing faster then at any point in time. With the emergence of precision planting, automation, and data-driven practices, the farming industry is preparing for its next challenge: creating a 70% increase in yield by 2050 in order to feed a growing population. From smart sensors to weather-based insurance, from satellite imagery to robots, from management software to drones, American farms are undergoing a revolution.

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Why Community Matters; or, How to Throw a Killer Party for Charity
by Pierre Letoublon

2015-09-09 events, community, ping-pong, africa

I had two jobs this summer: providing research support as a Junior Analyst at FABERNOVEL's offices in San Francisco, and raising $20,000 for a maternity ward in Budondo, Uganda as a Global Advocate for Mama Hope. It's two full-time jobs, but it's...

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This Week in Tech - 8/21/15
by Elisa Jo Harkness

2015-08-21 tech trends, startup, news

Too busy working on your next deployment or searching for investors to catch up on news? PARISOMA has your back. Here's a roundup of this week's tech news - from the stories even your grandmother has read to the most insightful essays that crossed our paths.

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MEMBER SPOTLIGHT: GlowyShit's Last-Minute Burning Man Packing List
by Elisa Jo Harkness

2015-08-19 burning man, members

Like most industry towns, San Francisco tends to empty out during certain parts of the year. For bay-area tech workers, the office often turns into a ghost town around the end of August, when tens of thousands of scientists, artists, and free...

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This Week in Tech - 8/14/15
by Pierre Letoublon

2015-08-14 tech trends, startup, news

Too busy working on your next deployment or searching for investors to catch up on news? PARISOMA has your back. Here's a roundup of this week's tech news - from the stories even your grandmother has read to the most insightful essays that crossed our paths.

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Featured Partner: Cort Tafoya on SEO Campaign Tactics & Strategy
by PARISOMA Partner

2015-08-10 partners, seo

What goes into an SEO campaign and the strategy that is needed to be successful has filled entire ebooks, so this content is by no means a definitive answer. It’s also important to understand that SEO goals and tactics can be way different on what marketing assets you have and where you currently rank in search. But in the process of explaining how I work to potential clients, this is generally what I tell them.

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